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Plaid Cymru welcomes growing support for pop tax plans


Jamie Oliver endorses sugary drinks tax

Wales can lead the way with a sugary drinks levy, the Party of Wales Shadow Health Minister Elin Jones has said. Plaid Cymru’s Shadow Health Minister said that the Party of Wales’ so-called pop tax is gaining more support than ever before, and said that research shows that such a tax could have a positive effect on public health.

Elin Jones highlighted celebrity chef Jamie Oliver’s decision to introduce a “sugary drinks duty” in his restaurants as he campaigns for the UK Government to introduce a tax similar to Plaid Cymru’s proposals.

Meanwhile the Institute of Welsh Affairs has this week published its report into good food, warning that “ill-health due to unhealthy diets is reckoned to be some fifty times greater than ill-health due to food-borne diseases”.

Plaid Cymru’s Elin Jones said that research shows that this levy can have a positive impact on public health, and will help get to grips with one of Wales’ biggest health threats.

The Party of Wales Shadow Health Minister Elin Jones said:

“Increasing consumption of sugar is currently one of the biggest problems we face in terms of public health, and it’s time that we took positive action to stop this trend. In Wales, we have some of the highest rates of over-consumption of sugar and obesity, so we need to be at the cutting edge of tackling these issues.

“Plaid Cymru has long-announced our positive plans to introduce a sugary drinks levy in Wales, and it’s good to see that Jamie Oliver is introducing similar voluntary measures in his restaurants as he continues to campaign for action.”

Jamie Oliver said:

“It's very good to hear that a political party is taking the issue of sugar tax seriously. I've seen first hand the devastating effects that a poor diet and too much sugar is having on children' futures and I firmly believe we need to take urgent action on this public health crisis. This is why I have decided to impose a 10p 'child health levy' on all soft drinks with added sugar across my UK restaurants with the money raised going directly to fund food education for children.”