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New Food Fuel for Welsh Athletes

Food is getting a new focus to support Welsh athletes in their hunger for medal success.


As part of a new partnership programme, the performance nutrition team at the Sport Wales Institute has partnered with two Welsh food brands to maximise sporting performance.


Denbighshire-based Rhug Estate Organic Farm has been signed up to provide top-level athletes with high quality meat products. And Cardiff’s Welsh Food Box Company will supply fruit and vegetables through the agreement.


The initiative also sees Welsh athletes receive practical cookery workshops with Sport Wales chefs to help them maximise the nutritional intake for their training needs.


Sport Wales Performance Nutritionist, Felicity Hares said:


The aim of having Welsh food partners is to provide quality food to the athletes at accessible prices. We want our athletes to be fuelled by the high quality food we produce here in Wales.


“The right food means athletes have more time to train by reducing risks of injury and illness, better adaptation to training sessions and can deliver their best possible performance on competition day.


“We selected these partners because of the standards of products and their willingness to partner with Sport Wales to fuel Welsh sporting success.


“We would really love to create a buzz about the launch of these food partners and get our athletes and sportsmen and women using proper Welsh food to fuel their performances.”


Chris Rees from the Welsh Food Box Company said:


“We’re keen to support sport and fitness and we’re delighted to be able to support Welsh athletes and help improve their food consumption and general health. For us it is all about making good quality fresh Welsh produce readily accessible at the click of a button – either to the athlete’s door or to Sport Wales direct.”


Lord Newborough of the Rhug Estate commented;


“Organic meat provides the best possible nutrition and is higher in vitamins, minerals and omega 3 than conventional meat. We are very proud at the Rhug Estate to support our Welsh athletes and to ensure a healthier world for future generations to enjoy.”