User menu

Make Your Metal Matter

RCT Council and TV presenter Iolo Williams have today (13th November) called on residents of Rhondda Cynon Taf to ‘make their metals matter’ and recycle more of the metal packaging items they use at home every year.

With the households in the County Borough using over 106 million items of metal packaging* each year the campaign funded by Waste Awareness Wales and Alupro is encouraging residents to recycle more of the food tins, drink cans, foil trays and empty aerosols. The metal used to make each item is endlessly recyclable, saving natural resources, energy and greenhouse gas emissions and cutting pressure on landfill for waste disposal.

The new campaign, which is funded by Waste Awareness Wales and the metal packaging industry aims to help people understand what can be recycled and explain what happens to the metals collected.

Leaflets explaining how and what items can be recycled to boost the area’s metal packaging recycling rates will shortly start arriving in every home across Rhondda Cynon Taf. In addition the ‘make your metals matter’ campaign message will feature in advertisements in local newspapers and radio. More details of the campaign in are also available online at

Iolo Williams said: “As a nature lover I’m passionate about caring for the environment, and getting in the recycling habit at home is one way we can all help to make a difference. Just think of all the things we use in our kitchens and bathrooms that are packaged using metal – food tins, drink cans, foil trays and aerosols – these items can all be easily recycled over and over again! I think this is a great campaign and I’m delighted to be supporting it today.

The Minister for Natural Resources, Carl Sargeant at Welsh Government said:

“Wales is leading the way for recycling in the UK, but we have challenging targets to meet and it’s great to see that Torfaen and Rhondda Cynon Taf councils are working with residents and the metal packaging industry to make improvements. It is vital that we try and make metals matter and recycle as much as possible.”

Cllr Ann Crimmings, Cabinet Member for Environment, Leisure and Sport, supported the call to action saying: “We’re asking residents to get in to the habit of recycling any metal packaging that they use every day in their home. A small action like simply putting your drinks can or food tin in the recycling bag will make a big difference to the environment as well as helping Wales and Rhondda Cynon Taf meet its recycling targets.”

The metal packaging manufacturing industry, recyclers and companies which package their products in metal have teamed up with Waste Awareness Wales to launch the ‘make your metals matter’ recycling campaign, following research that shows people aren’t always aware that their used metal packaging will be transformed into new valuable everyday items when collected for recycling. The recycling process saves energy and cuts emissions and means new products can be made at a far lower cost to industry than making them from raw materials.

Rick Hindley of the MetalMatters industry partnership said: “We have done extensive research into recycling habits and found that it is often the uncertainty of how to recycle and what happens to the items recycled that prevents people from doing more. Campaigns like this allow us to take the recycling message into people’s homes and highlight exactly how they can help just by recycling more of the packaging they use every day.”

The campaign in Rhondda Cynon Taf is being jointly funded by MetalMatters, an industry partnership comprising the UK’s leading producers, users and recyclers of metal packaging and Waste Awareness Wales (part of the Welsh Local Government Association), and it is supported by the Waste & Resources Action Programme (WRAP). MetalMatters is run by the Aluminium Packaging Recycling Organisation (Alupro) on behalf of the funding partners.