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Diabetes UK Cymru launches “Think: Could it be type 1 diabetes: the 4 Ts: campaign

Diabetes UK Cymru has launched a radio ad campaign in Wales to show that anyone can develop type 1 diabetes, tell people what the main symptoms of the condition are and urge them to get a finger-prick test with their GP if they are concerned.

 

Dai Williams, National Director at Diabetes UK Cymru said: “Type 1 diabetes is easily overlooked and symptoms can be mistaken for viral infections, particularly in children and young people, which can lead to medical emergencies. COVID19 has just confused matters more, with diagnoses being missed or delayed. We’re urging people to not let fears of COVID19 stop them from seeking medical help and also for parents, carers, healthcare professionals and the public in general to be aware of the symptoms, as lockdown has disrupted face-to-face opportunities to educate the Welsh population about what can quickly become a life-threatening condition”.

 

The 4 Ts of type 1 diabetes are:

  • Toilet - Going to the toilet a lot, bed wetting by a previously dry child or heavier nappies in babies
  • Thirsty - Being really thirsty and not being able to quench the thirst
  • Tired - Feeling more tired than usual
  • Thinner - Losing weight or looking thinner than usual

 

Voiced by broadcaster, Vicki Blight who was diagnosed with type 1 diabetes in 2019, the ad uses voices of real people of different ages in English and Welsh saying that they have the autoimmune disease.

 

Vicki Blight said: “As a fit and healthy person, I didn’t expect to get type 1 diabetes, yet I did. As a supporter of the charity in Wales, I have been hoping to raise awareness of symptoms, diagnosis, management and what’s it like to live with type 1 diabetes as a relentless physical condition that has a significant psychological impact”.

 

Vicki Blight

 

For more information on the 4Ts campaign go to https://www.diabetes.org.uk/get_involved/campaigning/4-ts-campaign