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World-leading industry brought to life through mobile app


Merthyr Tydfil’s historic past as a world leader in industrial innovation is set to be brought to life this week through the launch of a brand new mobile app.

Iron App has been developed by the Centre for Excellence in Mobile Applications and Services (CEMAS) at the University of South Wales in collaboration with Irontown Interactive, a new digital animation studio based in Merthyr.

Gareth Cavanagh demonstrates the Iron App

The app was launched today (Wednesday 28th May) at Redhouse, Old Town Hall, High Street in Merthyr, where Gareth Cavanagh, pictured above, Director of Irontown Interactive and Senior Lecturer in Computer Games Enterprise at the University of South Wales, explained the story behind its development.
Gareth said: “The past century has seen the town suffer from relative economic and social decline, but there is undoubtedly an economic and cultural renaissance underway.

“Innovative projects such as the Iron App not only serve to highlight the proud past of Merthyr, but also offer a creative vision for the future and a means of inviting others to explore and appreciate its heritage.”

A trailer for Iron App is available to watch on Vimeo.

Professor Khalid Al Begain, Director of CEMAS, said: “CEMAS is delighted to have been part of this fantastic collaboration with Irontown Interactive. Iron App has the potential to teach children and adults alike about the rich cultural heritage of Merthyr Tydfil via the medium of a mobile game.”

CEMAS is part funded by the European Regional Development Fund.

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