All major dementia charities are encouraging people to vote for dementia after it was shortlisted as a theme for a £10 million science prize.
Alzheimer's Society, Alzheimer's Research UK, Dementia UK, Alzheimer Scotland and Alzheimer's Disease International are running social media campaigns and encouraging their staff to help dementia win the recently announced Longitude Prize.
Celebrating its 300th anniversary, the Longitude Prize aims to encourage investors and scientists to help find solutions for six major challenges facing the world today. The themes include: water, flight, antibiotics, paralysis, food and dementia.
Watch our Director of Research and Development Dr Doug Brown explain about the prize and how your vote could help thousands of people with dementia. (duration 0.44 mins)
The Prize, run by the innovation charity, Nesta, and the Technology Strategy Board, will see the public vote to decide which one of six challenges will be chosen, with the £10 million going to the individual or group who can develop an innovative solution.
800,000 people are currently living with the condition in the UK and two thirds live in their own homes.
Should dementia be selected, the task will be to develop new technologies that can support people with dementia and help them live independently for as long as possible.
Jeremy Hughes, Chief Executive at the Alzheimer's Society said:
'It's fantastic to see dementia being recognised for the challenge it is – both for the individuals living with the condition and society as a whole. Currently there are few effective treatments and no cure for dementia but, if supported, people can live well for a number of years.
'People with dementia tell us that they want to live in their own homes for as long as possible. Developing new technologies has the potential to enable this to happen and transform lives. Please vote for dementia and help people with dementia today and in the future.'
You can vote online or via text by sending DEMENTIA to 60011. Each person can cast up to three votes. Voting closes on 25 June so vote now and encourage others to do the same.
Find out more about the six challenge areas.