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Visit Wales failing to attract domestic tourists

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Commenting on figures published today, showing a 12% fall in the number of domestic tourism day trips in Wales last year, Suzy Davies AM, Shadow Minister for Tourism, said:

“The domestic day trip market is an important part of Wales’ vibrant tourism industry and it is a poor reflection on Visit Wales that despite last year’s good weather, that fewer day trips were undertaken in Wales.

“Tourist day trip visits to Wales contribute millions of pounds to the Welsh economy and represent income and jobs to small tourism operators and the hospitality industry.

“These figures do not bode well for attracting those lucrative longer-stay and high-spend visitors, if Visit Wales cannot even tempt more day trippers from within Wales and neighbouring regions to take up our tourist offer.

“The potential of the day visit has long been recognised and the domestic market forms the strong focus of the Welsh Labour Government's tourism strategy.

“That strategy is now over a year old. The economy was improving last year and continued to do so this year. Has the Welsh Government’s strategy started to fail already?”

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