Students from the University of South Wales have been given the fantastic opportunity to design a new company tote bag for a high profile Solicitors firm.
First year Fashion Promotion and Fashion Marketing and Retail Design students have worked in collaboration with Thirty Park Place Chambers to produce a tote bag, which will be used by Solicitors to promote the Family Team.
As part of the module, London based Illustrator Jitesh Patel provided a guest lecturer and was on hand to offer helpful advice whilst working with small groups of students on their initial designs. Patel has written 'The Tote Bag Book’ for Laurence King Publishing, has produced work for global brands such as Microsoft, AT&T, Eastman Kodak, Mars and Ralph Lauren.
A panel of representatives from the Cardiff based firm recently met to judge each design and have now shortlisted six finalists, with designs ranging from abstract to fine art.
Fashion Promotion lecturer Sarah Carter who led the module stated that, ‘It has been very exciting working with Thirty Park Place Chambers on this project, it has enabled first year students to see the potential of working with a client on a live project brief and gain confidence in the development and production of their work. Having Jitesh Patel as a visiting speaker has been a highlight of the module, his knowledge of tote bag design and working with global brands has been a fantastic resource for the students.’
Cassie Crocker, Marketing Clerk at Thirty Park Place said, ‘we were really impressed by the standard of work and found it very hard making a final decision’. Ruth Henk, QC and Head of the Family Team added, ‘we needed an innovative design to reflect an innovative approach of Park Place’s Family Team.’
The top six will now be invited to a client/industry evening where the winning tote bag design will be chosen and used by the firm as part of their newly branded image.
Find out more about studying Fashion Promotion, Fashion Design and Fashion Marketing and Retail Design at the University of South Wales.