The Pontypridd Observer's front page this week is dedicated to what is a new twist on an old story. Yet another call for car park charges to be cut in Pontypridd to encourage trade.
This time the call comes from Wales' biggest bakery chain, Greggs. It echoes calls that have been made by retailers in this and other towns across RCT for some considerable time. Calls that continue to fall on the deaf ears of the Labour party in RCT.
This is an issue that RCT Welsh Liberal Democrats have campaigned on over several years, arguing that there needs to be a more level playing field for town centre retailers to be able to compete with the growing number of out of town shopping centres.
Keen as they are on recycling the response from the ever present council spokesperson on this occasion is one they have used before
"Rhondda Cynon Taf council's car parks remain highly competitive and are currently set at a rate which is much lower than neighbouring local authorities and offer free disabled blue badge parking in all of its car parks."
Now this would appear to be not altogether the case. Merthyr Council advertises rates of 70p an hour, Caerphilly only 50p. So how is RCT's 75p an hour 'a much lower rate'?
Maybe the public relations and strategy department should check the facts and come up with a new line, and if he won't isten to us then maybe the Cabinet Member for Economic Development should start listening to traders.