Over half of parents lack the skills to save their child’s life
St John Ambulance launches emotive new film encouraging people to help ‘save the boy’
Over half of parents (55%) lack the skills necessary to save their child in the event of a life-threatening accident, according to research from our sister organisation, St John Ambulance in England.
To raise awareness and encourage more people to learn basic first aid skills, St John Ambulance is launching a powerful new film.
In it, a boy and his father play in a garden as the mother seemingly looks on through the kitchen window. The boy climbs a tree but a branch breaks and he falls to the earth with a sickening thud. The shocked mother runs out of the kitchen as we hear that she is a St John Ambulance volunteer, with the first aid knowledge to save lives. But as she reaches the garden we realise she has no connection to the father and boy after all and has rushed out to take her washing in from the rain…meanwhile in the empty park the boy is unconscious with the dad screaming for help, as viewers are implored to find out how to save the boy.
The research commissioned by St John Ambulance also found that when faced with treating someone for a fall - the same situation as the one in the film - the majority of parents would not know the correct way to help the boy. Despite 65% of parents claiming to know basic first aid, over half of those surveyed (57%) said they would leave the boy until an ambulance arrived, which would not be the correct procedure.
To watch the film, and learn some vital first aid, visit www.sja.org.uk/savetheboy
Keith Dunn, St John Wales Chief Executive, said: ‘Our vision is to have a first aider on every street in Wales, and hard-hitting films like this reinforce the importance of how these vital skills can be the difference between life and death.
It’s shocking to see that more than half of parents wouldn’t have the first aid confidence to save their own child’s life. We hope people affected by this film will book onto a course or find out more about becoming a St John Wales volunteer through our website.’
Further research from St John Ambulance showed:
More than 1 in 5 (21%) parents don’t view knowing first aid as being important
62% of parents say knowing first aid skills would make them feel more prepared for parenthood
65% of parents say the thought of their child needing immediate first aid intervention makes them feel worried
More than a third (37%) of parents said their child has had an accident that’s needed immediate first aid intervention whilst on holiday - nearly half of those parents did not have the skills to help their child