A group of Cardiff fundraisers consisting of colleagues from Lloyds Banking Group, Hugh James Solicitors and Legal & General will attempt to sit in all 74,500 seats of the Millennium Stadium on Thursday 19 September, as they raise money for Lloyd's Banking Group's charities of the year, Alzheimer's Society and Alzheimer Scotland.
Though hard to predict, the group think it will take around seven hours to complete the task and each will burn in the region of 2,600 calories as they each sit on thousands of seats.
The money raised through the challenge will support Alzheimer's Society, Alzheimer Scotland and Lloyds Banking Group's pioneering 'Live Well' programme which is about to be rolled out nationally across the UK.
'Live Well' is Alzheimer's Society and Alzheimer Scotland's first national support programme for people with dementia and their carers and, through a series of sessions aims to educate people about how to cope with day-to-day life and how to plan for the future.
Seat-a-thon fundraising team member Pete Firth from Lloyds Banking Group said:
'I became inspired after reading more about dementia to come up with a different fundraising idea for Alzheimer's Society. The fact that one in three people over the age of 65 will develop dementia and we live in an ever ageing population really brought things home to me. There is no cure either, so it's great to know that every seat we sit on will help support people to live well with dementia today and fund research for a cure for tomorrow.'
Liz Monks, Director of Fundraising at Alzheimer's Society said:
'We are very impressed with Pete and his colleagues for coming up with a truly novel way of raising money to support people with dementia and their carers. We would like to thank them all for 'sitting down on the job' to secure much needed funds for our cause.
'Dementia affects 800,000 people across the UK and this figure will reach a million by 2021. The money raised through the Seat-a-thon will help us continue to ensure people with dementia and their carers have the best possible quality of life.'
Fundraising is expected to reach over £5,000 for the Seat-a-thon. If you would like to sponsor the team, visit www.justgiving.com/SM-MillenniumMagic2013