William Powell, Welsh Liberal Democrat Spokesperson for Environment and Sustainable Development, has expressed his disappointment at the revealed cost of the new NRW logo.
Following a request under the Freedom of Information Act 2000, the Welsh Government have revealed that they have spent a total of £7,625 on "agreeing the brief for the logo creation; developing and refining creative routes and developing basic visual style".
William Powell AM, Mid and West Wales, said:
"Given the current financial climate I find it deeply disappointing and scandalous that the Welsh Government is willing to spend £7,625 of public money on designing a new logo for Natural Resources Wales.
"In recent months we have heard more and more about the spiraling costs of the new body's ICT systems and the potential this has for early paralysis when the Body begins operations next month. As such it is even more remarkable that over seven and a half thousand pounds have been set aside for an unimpressive multicolored hexagon.
"This extravagance really must stop. Only recently we heard of how Labour's South Wales Police Commissioner, Alun Michael, spent an eye watering £3,198 on his very own personal logo, while the Welsh Labour Government was only too happy to splash out over £5,000 on a shiny badge for its legal officer. Families across Wales are having to tighten their belts due to the difficult financial climate, why shouldn't public bodies?
"The Welsh Government must learn to be responsible with the public money it spends. While Natural Resources Wales obviously needs a logo, it is simply unacceptable to be spending over seven and a half thousand pounds on it. Given the remit of Natural Resources Wales I regret that more work wasn't done to engage schools across Wales in the logo's design."