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Fashion student unveils designs at George stores across UK


Fashion Design student Stacey Clement

A Fashion student at the University of South Wales has seen her childrenswear designs launched at 90 George clothing stores across the UK.

Stacey Clement, a third year BA (Hons) Fashion Design student at the University’s City Campus in Newport, won a national competition with George at Asda to design a new collection of girl’s clothes.

The 22-year-old from Llangyfelach, Swansea, entered the competition as part of Graduate Fashion Week, an annual showcase of work of more than 1,000 graduates from the best UK and international universities for fashion – including the University of South Wales.

After submitting designs for six different garments, Stacey was shortlisted in the childrenswear category. Then at Graduate Fashion Week in June 2013, Fiona Lambert, Brand Director of George at Asda, announced that she had been highly commended.

Stacey’s collection of girl’s outfits featured in the acclaimed Gala Show – the grand finale of Graduate Fashion Week – where famous faces from the industry saw her work for the first time.

“It was a complete shock when Fiona called out my name,” said Stacey.

“Being part of Graduate Fashion Week, and having the chance to submit my work to the George competition, has been such a fantastic opportunity. I have been able to make lots of valuable industry contacts, and even managed to meet one of my idols, Mary Katrantzou, who told me she loved my designs. That meant everything to me.”

Stacey’s prize was a two-week work placement at George’s design headquarters in Lancashire, where she worked with the team to refine her designs.

She was also able to choose colour pantones for the collection, which was inspired by the bright colours and shapes of Liquorice Allsorts sweets. The final prototypes were sent to production in August last year.

The range of clothing – which includes a skirt, leggings, playsuit, pinafore dress, t-shirt and cardigan – was also released online and into major George stores all over the UK earlier this month, with the t-shirt selling out within hours of being on the George website.

“It’s been a dream come true to go from seeing my initial sketches through to production, and then have the collection on display at so many stores,” said Stacey.

“I love seeing mums and their daughters looking at the clothes and saying how colourful and fun they are. It’s all a bit surreal to think that my designs are now reality!”

Stacey is now working towards display her final year collection of womenswear at Graduate Fashion Week this summer, and hopes to secure a design job soon after graduating.

She added: “The staff at the University of South Wales could not have done more to help me, and I’m so grateful that they believed in my designs enough to see my achieve this.”

Fiona Lambert, Brand Director of George at Asda, said: “I am thrilled that George is able to support the careers of such talented young designers through our work with Graduate Fashion Week. We were bowled over by Stacey’s fantastic work and I am sure she will go far in this industry.”

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