DWP has produced a toolkit of communications materials to help staff and stakeholders tell the DWP Reform Story. The toolkit explains the context behind the reforms and provides an overview of all the changes that DWP will be delivering over the next few years. It is now live and available on the DWP website.
http://www.qbasemail.com/dwp/mailresponse.asp?tid=871&em=49244&turl=http...
To support this top line information DWP have produced more detailed packs such as the Personal Independence Payment toolkit available now, and the Universal Credit toolkit, due to be published on the DWP website shortly.
http://www.qbasemail.com/dwp/mailresponse.asp?tid=871&em=49244&turl=http...
The reform communications toolkit will be continuously updated to ensure it is always accurate. A new version will be uploaded on the DWP website every month.
The toolkit is comprised of four parts and the amount and type of detail presented can be selected as appropriate:
1. A reform narrative setting out DWP's vision;
2. A brief overview of the joined up reform story. This high level document lists the changes the reforms will bring, and is intended for use at conferences and events;
3. A presentation version of the above overview, with less text and detailed speaker's notes, is provided for use when the information is being delivered face to face;
4. A more detailed reform breakdown going through the DWP reforms in greater depth. It has been designed to be delivered in sections which can be removed or combined in different ways depending on the target audience.
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